Free real estate newsletter template for agents
A real estate newsletter keeps you in touch with past clients and your sphere between moves. Use the same parts each month: a personal hello, two or three local market numbers and what they mean, one featured listing, one useful tip, what's happening around town, and a low-pressure ask. Download the free template below (Word and Google Docs) or copy the example text.
Last reviewed October 22, 2026
Get the template
Word file (.docx), about 40 KB. Opens in Google Docs, Microsoft Word and Pages. Free, no email needed.
Masthead with your name and area, a personal hello, market numbers and what they mean side by side, a featured listing with a photo spot, a tip, local events and a price estimate offer. In Google Docs, choose File, Open, Upload.
The real estate newsletter, section by section
Subject line
Riverside in October: homes sold in 19 days, and a new listing on Alder Lane
A personal hello
Two lines in your own voice. Past clients read this for you, not just the numbers.
Hi Maria, fall is here and the market is still moving. Here's what happened in Riverside last month, in under two minutes.
The market in numbers
Use your MLS numbers for your area and say where they came from.
Last month in Riverside
- 19 days average time to sell
- 99% of asking price, on average
- 24 homes sold
What it means
- Well-priced homes still sell fast. Buyers have a bit more room to negotiate on homes that sit past 30 days.
Featured listing
Just listed: 42 Alder Lane. Three bedrooms, two baths, 1,850 square feet, new kitchen and roof in 2024. Open house Saturday and Sunday, 1 to 4 PM.
One useful tip
Thinking of selling in spring? The best time to fix the small things, like caulk, paint touch-ups and the sticky door, is winter, when contractors have time.
Around town
- Nov 8: Riverside Park fall market, 9 AM
- Nov 27: Turkey Trot on Main Street
- New bakery open on 4th Street. Try the cinnamon rolls.
The ask
Curious what your home is worth? Reply to this email and I'll send you a free price estimate. No pressure.
Tips for agent newsletters
- Local beats national. Your neighborhood's days on market is more useful than a national headline.
- Say where numbers come from and keep them to two or three.
- Mostly useful, a little selling. One listing and one ask per issue is plenty.
- Follow your brokerage's advertising rules for listings and your license details.
More on what to send and how to bring your contacts over from a CRM: email newsletters for real estate agents.
Or skip the doc
Monthly is the hard part for a busy agent. Give MailWild your numbers and a listing and it writes the update in a clean, sharp look like Just Listed below.
With MailWild you tell it your news in a few lines, add your photos or a YouTube link, and it writes the whole newsletter in seconds. You don't start from the doc. Drafts come back in Clean, a plain modern look in your brand color, and one click shows the same draft in Just Listed, the look below, or any other look. Your words and photos stay put. You can also pick a look first and have MailWild fill it in.
- Edit anything in a simple block editor: photos, buttons, two-column rows and color bands. It looks right on phones automatically.
- Send from your own address at your own domain, signed so inboxes can verify it. Schedule it for later or send a free test to yourself first.
- Unsubscribes are handled. A one-click unsubscribe link and your mailing address are added to every email, and bounced addresses are removed.
- See who opened. Each newsletter shows delivered, opens, clicks and unsubscribes.
- Bring your list. Import a spreadsheet (CSV or Excel) or paste a list of emails. Duplicates and bad addresses are set aside for you.
The templates come with the software. Setting up is free: import your list, write, connect your domain and send yourself tests. You pay when you send to your list, priced by list size, with a 14-day money-back guarantee on the first payment. There is no free plan. See pricing.
Questions
What should be in a real estate newsletter?
A personal hello, two or three local market numbers and what they mean, a featured listing, one useful tip for owners, local events, and one low-pressure ask like a free price estimate.
How often should a real estate agent send a newsletter?
Monthly is the usual rhythm for past clients and your sphere. Send a separate email for a new listing or open house if you have one.
Where do I get market numbers for my newsletter?
From your local MLS or your brokerage's market reports for the area you serve. Say where the numbers come from.
Is this real estate newsletter template free?
Yes. It's a free Word file that also opens in Google Docs (File, Open, Upload). No signup needed.