Mailchimp pricing calculator
Mailchimp prices by contacts, and it counts people who unsubscribed unless you archive them. Enter your list below to see your real Mailchimp bill next to what the same list costs on MailWild, which only counts people you can email.
In Mailchimp, open Audience, then All contacts, and look at the counts by subscription status.
You'd save $54 a month, or $648 a year.
Get startedMailchimp Essentials prices from mailchimp.com/pricing, monthly billing, October 2026. Above 50,000 contacts Mailchimp sells only Standard. Mailchimp counts unsubscribed and non-subscribed contacts unless you archive them (mailchimp.com/help).
How Mailchimp counts contacts
Mailchimp sorts everyone in your audience into subscribed, unsubscribed, non-subscribed and cleaned. Its help pages say subscribed, non-subscribed and unsubscribed contacts all count toward your contact limit. Archived contacts don't.
That's why lists that have been around a few years cost more than they look: every person who ever unsubscribed is still on the bill. Read more in Does Mailchimp charge for unsubscribed contacts?
Questions
How much does Mailchimp cost for 10,000 contacts?
Mailchimp Essentials costs $110 a month for up to 10,000 contacts on monthly billing (as of October 2026). The same list costs $82 a month on MailWild.
Does Mailchimp charge for unsubscribed contacts?
Yes. Mailchimp's help pages say unsubscribed and non-subscribed contacts count toward your contact limit unless you archive them. MailWild only counts people you can email.
How do I lower my Mailchimp bill?
Archive the unsubscribed and non-subscribed contacts you no longer need, since archived contacts don't count, or move to a tool that doesn't bill for them.